how to get brighter, wider eyes

Apply one thin coat of mascara to both upper and lower lashes. For a more dramatic look, allow first coat to dry completely then apply a second coat concentrating on the base of the lash. Tip: For a real eye-opener, use an eyelash curler before applying mascara. Curl gently at the base of the lashes, but never beyond the center of the lashes. Don't clamp down on one spot for too long or you'll get a sharp angle.

Tip: Don't pump the applicator wand in the mascara tube. Doing so will trap air inside and cause the mascara to dry out. Instead, twist the wand to collect more mascara on the brush.